You are in this section of efocus.com for one or several reasons:

• You are curious about online qualitative research
• You think that your client could benefit from an online group or discussion board
• You read about online groups and want to know more
• You attended one of Gina Thorne's workshops about online research
• Yet another client asked you about online research, and you're tired of saying, "I'll get back to you."

You've come to the right place!

Online qualitative research has become a usefull tool for moderators.

Given the extraordinary increase of Internet purchasing over the past few years, it is no wonder that there is a greater demand for online market research.  Businesses are cost-conscious, and more reluctant to incur the costs of many days and nights "on the road" attending focus groups in various cities.

Face-to-face focus groups will probably always be necessary (no technology to date will allow for computer-assisted taste-tests), yet the ability of clients to observe market research from their homes or offices at any hour, will become more attractive.

Perhaps you should learn how to conduct online focus groups!

The skill sets that you have cultivated in face-to-face research are necessary for any type of qualitative study; but efocus.com can help make your transition, (or annex) to online research a smooth one.

Explore our site, and learn how you can become comfortable with, or even an expert at conducting online focus groups.

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